March 7 2013
Mitch Hollifield, former president of GulfStream Spine, and regional sales manager for DePuy Spine will lead VG Innovations’ management team.
VG Innovations, LLC, an innovative company focused on spinal fixation device design and development—and the makers of the VerteLoc® and SiJoin™ Spine Stabilization System—today announced that Mitch Hollifield will join the executive team as General Manager. With over 20 years’ experience in executive sales, marketing, and operations management in the medical device industry, Hollifield will assume responsibility for the direction of all sales, marketing, and operations of the innovative St. Petersburg-based company.
Tov Vestgaarden, Ph.D., President and Chief Technical Officer of VG Innovations, LLC (VGI) commented: “With VGI’s focus on developing niche products, where two more products are expected to be released this year, Mitch will have an important role assisting with the future growth of this organization. Mitch is a well experienced leader and has experience with rapidly growing organizations in the spine device market.”
Hollifield has long term surgeon and customer relationships throughout the U.S. due to his early and consistent involvement in residency and fellowship programs. With his consistent focus on the surgeon education experience, he has gained invaluable experience within the spine, neurosurgery and orthopedic markets. This experience in education, marketing, sales & distribution and operations make Hollifield well suited to lead VG Innovations management team toward their future growth plans.
“I welcome the challenge set before me here at VG Innovations. I am looking forward to being a part of the future growth for VG Innovations, using my experience and relationships throughout the U.S. to further advance the VG Innovations plans for tomorrow.”, stated Mitch Hollifield.
With over 30 years of sales and sales management, served in the capacities of both Regional and Area Sales Manager for DePuy Spine, managing both representatives and independent distributors, while leveraging product expertise to enhance sales, he will be an immense asset to VG Innovations.
About VGI Medical, LLC:
VGI Medical, LLC, a privately held company, is an innovative medical device company formed in May of 2007. The company is focused on using its industry knowledge and creative thinking to develop and commercialize advanced, high performance implants and procedures, with a specific focus on less invasive surgical products that provide better surgical solutions over existing technology and overcome the limitations of currently available implants – superior products to treat specific spinal disease indications that affect millions of people. Additional information on the company and its products can be found at VGI Medical.